Francisca Moura

Concept & Website

MENTOR

ANTON REPPONEN

Art Director & Designer

Francisca Moura

Humana/

CONTEXT & BRIEF/

DESIGNED DURING A THREE-WEEK DESIGN CLASS, THE ASK WAS TO CREATE A CONCEPT AND BRAND IDENTITY FOR AN ONLINE MEDIA PUBLICATION.

CONCEPT/

HUMANA IS A TRIBUTE TO special women and their impact around the world, AS A BRAND THAT REPRESENTS THEIR PERSONALITY WITH A BOLD AND sophisticated art direction

ART DIRECTION/

THE BLACK AND WHITE PHOTOGRAPHY follows along with THE INTEMPORAL AND ELEGANT FEEL, detailed with a strong accent color AND TYPOGRAPHY CHOICE.

GENERAL STRUCTURE/

ADDING TO THE HOMEPAGE, THERE ARE TWO MAIN TYPES OF POSTS: A WELL-DEFINED TEMPLATE FOR DAILY STORIES AND A CONTENT-CUSTOMIZED DOCUMENTARY SUPPORTED BY TAILORED INTERACTIONS AND ANIMATIONS.

ARTICLE TEMPLATES/

IN THIS TEMPLATE, WE FIND STANDARD FUNCTIONALITIES OF AN ONLINE READING PIECE: SHARING OPTIONS, MEDIA INPUTS, QUOTE HIGHLIGHTS, AND SUGGESTED CONTENT.

DOCUMENTARY/

THIS FEATURED DOCUMENTARY HAS AS MAIN INTERACTION PATTERN THE HORIZONTAL SCROLL. WHEN A WOMAN IS SELECTED FROM THE INDEX SLIDER, HER STORY IS DISPLAYED ON A FLUID STORYTELLING PIECE, NAVIGATED THROUGH THE SAME SCROLL.

CONTENT CUSTOM/

EACH PIECE IN THE DOCUMENTARIES SECTION IS EXECUTED INDEPENDENTLY from the rest of the website. THEY’RE UNIQUE TO THEIR TOPICS AND INTEND TO STAND OUT FROM THE OVERALL EXPERIENCE OF A VISIT.