Francisca Moura

Branding & Print

MENTOR

ANDRÉ JORDÃO

Designer

Francisca Moura

Barkyn/

CONTEXT & BRIEF/

INTERNSHIP AT BARKYN, A DOG AND OWNER INNOVATIVE SOLUTION OF A ONE-STOP-SHOP SUBSCRIPTION FOR CUSTOMIZED FOOD AND VET.

CONCEPT/

THE ASK WAS to create a new design identity for Barkyn’s private label that reflects the personalization, detail, and craft put into the products.

AN HYPER-PERSONALIZED EXPERIENCE MADE TO ENSURE A FAMILIAR AND TRUSTFUL ENVIRONMENT FOR THE CLIENT, AS WELL AS A DELIGHTFUL AND THOUGHTFUL EXPERIENCE.

MAIN PACKAGE/

Barkyn makes personalized RECIPES TO EACH DOG needs and that being the highest statement of the company, it’s in their highest interest too to make that clear to the public

CUSTOM STICKERS/

THE MAIN PACKAGE IS FINALIZED WITH A CUSTOM FIELD FOR THE NAME OF THE DOG, THE RECIPE INSIDE, AND IN THE BACK, A DETAILED INFORMATION ABOUT WHY IS THIS THE PERFECT FORMULA FOR YOUR DOG.

TREATS/

BARKYN’S TREATS HAVE A MUCH MORE PLAYFUL LOOK AND TONE. EACH FLAVOR HAS AN ASSOCIATED COLOR AND HAS FUNNY COPYWRITING, AS IT’S RELATED TO PLAYGROUND AND WORKOUT TIMES.